The H‑E‑B | Central Market Plano Balloon Festival  announced this year’s theme: Shared Horizon. The artwork celebrates the shared wonder of ballooning that has defined North Texas for more than four decades. It reflects the way pilots and spectators all look to the same sky as colorful hot-air balloons bring Oak Point Park to life, capturing the moment and creating a sense of connection that stretches across the entire horizon.

“Shared Horizon is about more than balloons,” said Jo Via, Festival Director. “It reflects the way this festival brings people together — pilots sharing the sky, families creating lasting memories, alongside an engaged community.  This year’s artwork captures that spirit beautifully.”

The 2026 theme and design features sponsor balloons and special shapes, with a sunrise horizon that has become a festival signature.

Continue reading “‘SHARED HORIZON’ LAUNCHES AS THE 2026 THEME FOR H-E-B | CENTRAL MARKET PLANO BALLOON FESTIVAL, SEPT. 17-20”