The Plano Balloon Festival Inc. was recognized for 13 awards during the virtual 2020 Kaliff Marketing Awards ceremony that aired live from the City of McAllen and was livestreamed throughout Texas. The entries submitted were for events held between June 1, 2019 and May 31, 2020 and the competition includes more than 40 categories.
“2020 brought about many challenges to all of us across the State and across the Country. While the pandemic kept us apart, it did not keep us from finding new ways to come together, reconnect, reimagine, and recreate. We were able to bring our communities together in celebration, as we do through our events through TFEA,” stated Joe Vera, Chairman of Texas Festivals & Events Association.
Plano Balloon Festival Inc. brought home seven dazzling awards of excellence from the Texas Festival & Events Association (TFEA) annual conference and marketing competition. These five awards were presented to Jo Via and Jessica Jackson on behalf of the Plano Balloon Festival, Inc. for the InTouch Credit Union Plano Balloon Festival in the category of events with a budget over $750k:
Jo Via and Jessica Jackson at TFEA Accepting Awards of Excellence on behalf of Plano Balloon Festival, Inc.
Gold 1st Place Best Social Media
Gold 1st Place Best Organization Website
Gold 1st Place Best Promotional Brochure
Silver 2nd Place Best Event Website
Bronze 3rd Place Best Promotional Poster
TFEA Award of Excellence for Best Organization Website, Best Social Media, and Best Promotional Brochure presented to Plano Balloon Festival, Inc.
Additionally, two awards were received for the Plano Balloon Festival Run Series, Half Marathon, 5K and 1K Fun Run in the category of events with a budget between $75k – $250k:
Silver 2nd Place Best Miscellaneous Clothing – Youth Runner Capes
Silver 2nd Place Best Other Merchandise – Finisher Medals
“Recognition, by those we consider peers in the Event Industry, is always a positive endorsement of our marketing efforts. Credit is given to two individuals that are committed to producing at the highest level, Dan Stables, Stables Creative Group, and Cece Liekar-Campanini, The League Lady. These two companies play a critical role in the marketing success of the Plano Balloon Festival, Inc.” – Jo Via, Executive Director, Plano Balloon Festival, Inc.
The TFEA Kaliff Marketing Awards recognize excellence in marketing campaigns that promote events and festivals across the State of Texas. “The competition recognizes the creativity and professionalism of the TFEA industry. A record number of 488 entries were received in this year’s competition and Plano Balloon Festival, Inc. stands out among their peers every year. TFEA congratulates Plano Balloon Festival, Inc. and all the award winners across the state,” comments Kay Wolf on behalf of the Texas Festivals & Events association. TFEA is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide.
September 23-25, 2016 the InTouch Credit Union Plano Balloon Festival will be held at Oak Point Park showcasing this year’s theme: “Dazzling Autumn Skies.” A full schedule of the festival activities, performances, and launch times may be found at www.planoballoonfest.org and volunteers may sign-up for a shift using the online form: http://www.planoballoonfest.org/p/getinvolved/volunteers. Runner registration for all races is available at www.pbfraces.org.
About Plano Balloon Festival, Inc. The Plano Balloon Festival, Inc. is a non-profit 501c3 organized in 1987 for the purpose of staging a premier community-based and family-oriented hot air balloon event, offering other local non-profits volunteer opportunities within the Festival operations. The Plano Balloon Festival, Inc. makes a direct impact on the Collin County community by dispersing funds to participating non-profit agencies and has donated more than $2.5 million since inception.
View the full list of 2016 TFEA Marketing & Communication Award Winners in pdf format.
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