Plano Balloon Festival, Inc. announces Central Market as the new title sponsor for the annual event set for Sept. 18-20, 2020. The three-day Festival, which began in 1980, has grown into the largest hot air balloon event in Plano and within the Lone Star State. The City of Plano is the Official Hot Air Balloon Capital of Texas and hosts more than 90,000 attendees during Festival weekend at Oak Point Park & Nature Preserve.
The Festival and Central Market are both passionate about creating unforgettable experiences for people within the community. Central Market initially stepped in as a sponsor of the Kids Fun Zone, then the Plano Balloon Festival Races, and in 2019 served event attendees fresh food, like their signature grilled cheese sandwiches from a food concession booth at the Festival.
Twenty local shutterbugs were randomly selected as winners of a Photographer Badge and VIP parking pass valid September 21-23, 2018 at the InTouch Credit Union Plano Balloon Festival. The badge allows the photographer access to the festival and more importantly the ability to walk onto the launch field with their cameras to capture an up close view of the hot air balloons, crew, pilots, and the thousands of fans in attendance.
The Festival Preview & Photographer Badge Drawing was promoted on Facebook and held on Friday, August 10, 2018 in the parking lot at Central Market located at 320 Coit Road in Plano, Texas.
Congratulations to the following winners of the drawing: Warren Harris, Elizabeth Luse, Shelley D. Franklin, Joe Paul, Dennis Brickett, John Babis, Artist German, Randy Ratzlaff, Alan Daniel, Juan Samuel Barajas, Henry Pereyda, Bob Watkins, Meredith Joyce, John Lightle, Elizabeth Buchanan, Augustin Samson, Lisa Sutherlin, Sandra Young, Millie Hooper, and Kyle Bunch.
Photographers who were present at the time of the drawing received their packages and all other winners will receive their packages by regular mail. For more information please email: social@planoballoonfest.org and thank you to everyone who submitted their photos for the drawing!
Plano Balloon Festival, Inc. Celebrates 10 Years With InTouch Credit Union
In June 2017, Jo Via, Executive Director and Jessica Jackson, Event Director, together presented a commemorative photograph to the InTouch Credit Union to hang in their main office located at Democracy and Parkwood in Plano, Texas. The canvas mounted photo was taken by Janelle Twyford-Silvis, owner of AlleeOops Photography and member of the Plano Balloon Festival, Inc. Board of Directors.
ITCU recently established themselves as the longest running Title Sponsor of the Plano Balloon Festival held in the City of Plano noted as the Official Hot Air Balloon Capital of Texas. The partnership began in 2006 and both ITCU and the Festival have similar philosophies regarding community involvement and providing opportunities for local non-profits to raise funds and create awareness about their organizations and programs.
“It is the Festival’s commitment to local non-profits that attracted ITCU to our organization. The Festival’s partnership with over 55 local agencies is a fundamental component of the event and melds well with ITCU’s overall philosophy within their own organization,” explains Jo Via, Executive Director of Plano Balloon Festival, Inc.
Plano Mayor Harry LaRosiliere with InTouch Credit Union CEO, Kent Lugrand presenting check to My Possibilities at the 2013 InTouch Credit Union Plano Balloon Festival
ITCU has also donated more than $10,000 to 19 local non-profits including organizations such as My Possibilities, Meals on Wheels, Heritage Farmstead Museum, and Samaritan Inn. “Their commitment to the community reaches beyond the Festival and the non-profits they honor at our event,” says Via.
InTouch Credit Union presents check to Meals on Wheels
Now celebrating more than 10 years, the current agreement generously secures the title rights through 2019. “We have the type of Title Sponsor Partnership that is the very best. They are exceptionally loyal and offer outstanding resources, to make the festival successful every year. We are truly blessed to have the InTouch Credit Union, and their entire team, as our remarkable Title Sponsor,” states Via.
InTouch Credit Union hot air balloon on the launch field.
In 2010, the ITCU truly exemplified the Festival mission by learning about ballooning so that a hot air balloon could represent their company on the field. Local pilot Scott Vesley will fly the vibrantly colorful ICTU hot air balloon again this year, as he did in 2016.
ITCU – Chip
This year the InTouch Credit Union Plano Balloon Festival will be held September 22-24, 2017 at Oak Point Park in Plano, Texas. ITCU graciously provides on-site Automated Teller Machines during the Festival weekend and a fun ITCU mascot “Chip” for kids to enjoy. They’ll also have a booth staffed by employees to answer questions about their services and offering fun games for giveaways during regular festival hours. More information about ITCU may be found www.itcu.org and Festival details are available at www.planoballoonfest.org.
Contact Jo Via for Plano Balloon Festival, Inc. media related questions: jovia@planoballoonfest.org. #PlanoBalloon #InTouchCreditU
Plano Balloon Festival Inc. brought home seven dazzling awards of excellence from the Texas Festival & Events Association (TFEA) annual conference and marketing competition. These five awards were presented to Jo Via and Jessica Jackson on behalf of the Plano Balloon Festival, Inc. for the InTouch Credit Union Plano Balloon Festival in the category of events with a budget over $750k:
Jo Via and Jessica Jackson at TFEA Accepting Awards of Excellence on behalf of Plano Balloon Festival, Inc.
Gold 1st Place Best Social Media
Gold 1st Place Best Organization Website
Gold 1st Place Best Promotional Brochure
Silver 2nd Place Best Event Website
Bronze 3rd Place Best Promotional Poster
TFEA Award of Excellence for Best Organization Website, Best Social Media, and Best Promotional Brochure presented to Plano Balloon Festival, Inc.
Additionally, two awards were received for the Plano Balloon Festival Run Series, Half Marathon, 5K and 1K Fun Run in the category of events with a budget between $75k – $250k:
Silver 2nd Place Best Miscellaneous Clothing – Youth Runner Capes
Silver 2nd Place Best Other Merchandise – Finisher Medals
“Recognition, by those we consider peers in the Event Industry, is always a positive endorsement of our marketing efforts. Credit is given to two individuals that are committed to producing at the highest level, Dan Stables, Stables Creative Group, and Cece Liekar-Campanini, The League Lady. These two companies play a critical role in the marketing success of the Plano Balloon Festival, Inc.” – Jo Via, Executive Director, Plano Balloon Festival, Inc.
The TFEA Kaliff Marketing Awards recognize excellence in marketing campaigns that promote events and festivals across the State of Texas. “The competition recognizes the creativity and professionalism of the TFEA industry. A record number of 488 entries were received in this year’s competition and Plano Balloon Festival, Inc. stands out among their peers every year. TFEA congratulates Plano Balloon Festival, Inc. and all the award winners across the state,” comments Kay Wolf on behalf of the Texas Festivals & Events association. TFEA is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide.
September 23-25, 2016 the InTouch Credit Union Plano Balloon Festival will be held at Oak Point Park showcasing this year’s theme: “Dazzling Autumn Skies.” A full schedule of the festival activities, performances, and launch times may be found at www.planoballoonfest.org and volunteers may sign-up for a shift using the online form: http://www.planoballoonfest.org/p/getinvolved/volunteers. Runner registration for all races is available at www.pbfraces.org.
About Plano Balloon Festival, Inc. The Plano Balloon Festival, Inc. is a non-profit 501c3 organized in 1987 for the purpose of staging a premier community-based and family-oriented hot air balloon event, offering other local non-profits volunteer opportunities within the Festival operations. The Plano Balloon Festival, Inc. makes a direct impact on the Collin County community by dispersing funds to participating non-profit agencies and has donated more than $2.5 million since inception.
View the full list of 2016 TFEA Marketing & Communication Award Winners in pdf format.
This summer the Plano Balloon Festival, Inc. received an incredible list of honors during the marketing awards competition at the annual Texas Festivals and Events Association (TFEA) Conference in Austin, Texas. The awards given were for marketing materials designed for the event last year that was themed “Paint the Skies.”
More than 430 entries were submitted across this great State of Texas and we are so proud to have been recognized in multiple categories for our marketing efforts. The 1st Place honors included: Event Website, Best Promo Brochure, Best Misc Printed Material, Best Event Photograph, and Best Other Merchandise. The 2nd place honors included: Best Event Poster, Best Event T-Shirt Design, and Best Hat. The 3rd place honor was for Best T-Shirt Design.
This year the InTouch Credit Union Plano Balloon Festival includes a new theme “Alive with Color” to be held September 19-21, 2014 at Oak Point Park in Plano, TX. Additional details and the schedule of events for the festival are available here: http://www.planoballoonfest.org/event-information
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