The 2024 H-E-B | Central Market Plano Balloon Festival is preparing to Light Up The Sky and celebrate 45 years of ballooning on September 19-22. More than 40 pilots with colorful hot air balloons and special shapes will participate throughout the Thursday to Sunday event, funded in part by the City of Plano, the official Balloon Capital of Texas. Since 1980 the Festival has remained dedicated to educating attendees about ballooning and offering other non-profits an opportunity to raise funds and awareness for their programs and services.  The Festival additionally showcases approximately 55 vendors, 35+ corporate exhibitors, and more than 2,000 volunteers from across North Texas.